The origins of the brand Ariel back to the 1870, when James Starley and William Hillman patented the bicycle wheel with wire spokes tangentor. Soon they began production of the first in England all-metal bicycles, naming them Ariel (the spirit of the air). In 1897, their company merged with the company Westwood Manufacturing Company. The newly concern Cycle Components Ltd. It produces not only bicycles brand Ariel, but also components for many bicycle factories UK.
in 1959, it was discontinued production of all four-stroke models. But it soon became clear the wisdom sayings of the eggs, which should not be put in one basket. Sales in the domestic market did not justify the costs of manufacturing equipment, and hopes to export failed: Europeans pushed high price and unusual appearance, the Americans simply did not favor two-stroke road motorcycles.
Hastily the measures - the most "naked" and lightweight model of "Arrow" (1960), boosted to 20 hp version of "Sport Arrow" (1961), small "Ariel Pixie" (1962) with pressed frame and 50-cc overhead valve engine on the model of "BSA Beagle" - does not improve the situation. Stayed prototype motorcycle with a four longitudinal horizontal 600-cc engine and rear wheel drive propeller shaft: after 20 years, a similar scheme has successfully implemented the BMW group.
The drop in demand has led to such losses, which in 1963 had to close the factory and move production Ariel models "Leader" and "Arrow" on the BSA factory, where it is completely stopped after two years.
In 1970 the BSA group under the name "Ariel 3" has produced a three-wheeled scooter with a hinged frame to the two-wheel bogie, which houses the 50-cc two-stroke engine. The car differed unimportant maneuverability, demand was sluggish, and soon the brand Ariel finally disappeared from the scene.