The company was founded in 1904 under the name "Societa Giuseppe Bianchi" and was engaged in the production of high quality bicycles. In the early 1940s, the company, which had by then turned from a small workshop into a well-equipped machine-building plant, adopted the name "Beta" - by the initials of Enzo Bianchi, the son of the company's founder, and its technical director, Arrigo Tosi ). In 1948, the company began production of a motorbike with a 50-cc two-stroke engine, located at the rear wheel, and driven by a rubber roller.
The first full-bodied motorcycle appeared in 1950 under the name "Ital JAP". A lightweight tubular frame with a telescopic front fork was fitted with a 125-cc two-stroke engine manufactured by the British firm JAP. It was followed in 1952 by the Vulcano model with a 160-cc two-stroke engine, and a year later with a 125cc Urano and a 175-cc Titan with four-valve overhead valves. Motorcycles "Beta" in the 50's successfully played in road racing and off-road competitions at the amateur level.
The new "Road Code", adopted in Italy in the mid-1950s, opened up a wide field of activity for the Italian motor-car manufacturers: now, to operate the 50-cubes cars, no driver's license was required, which immediately revived the market. The company "Beta" was among the first to change the legislation: in 1956 it released its first moped "Grillo". Soon the company produced a large range of mopeds, motorbikes, mini-bikes and small motorcycles with 50-cube two-stroke motors of their own manufacture, and by the mid-sixties they had ousted "full" motorcycles from the production program.
The excellent sale of "fifty dollars" not only allowed the company to build in 1972 a new modern plant, but also inspired its leadership to return to "full-size" motorcycles. By the 1974 season, the company had produced two Enduro sports bikes with single-cylinder two-stroke engines: the 18-strong GS125 and the 30-strong GS250. Two years later, the program was supplemented by cross-country motorcycles with engines of 124, 248 and 362 cm3.
In 1978, the road bike "Beta TS125" debuted with a very modern design for those years: single-cylinder two-stroke 123-cc engine with 17 hp, 6-speed gearbox, cast wheels, disc brake in front. Two years later, his modification of the dual purpose "Scrambler 125" appeared.